After signing the search deal with Microsoft, many of us expected Yahoo gave up on search. Now Yahoo announced a few enhancements to its search marketing program in the future. The most important for me is the Yahoo search marketing desktop tool similar to Google AdWords Editor. Yahoo expects the first release in 2010.
Other Yahoo [...]

In a blog post about the Yahoo Bulksheet Tool on the Yahoo Search Marketing Blog the author highlights its advantages. I agree that you can “speed things up a bit” but still, the Yahoo tool is so far behind the products of the competition and using it is very time-consuming and error-prone. During the trainings [...]

Yahoo!, Google and Microsoft have received accreditation from the MRC, indicating their compliance with the IAB’s Click Measurement Guidelines.