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Don’t Sell The Yahoo Bulksheet Tool As A Time Saver Please

August 20th, 2009 Andreas Pfister Comments off

In a blog post about the Yahoo Bulksheet Tool on the Yahoo Search Marketing Blog the author highlights its advantages. I agree that you can “speed things up a bit” but still, the Yahoo tool is so far behind [...] Continue Reading…

Categories: Paid Search, Yahoo Tags: bulk upload, Paid Search, Yahoo

Introducing Local Extensions: Google Local Ads Done Simply

August 5th, 2009 Andreas Pfister Comments off

As you may know Google AdWords offers local business ads besides the other ad formats such as text, image, or mobile ads. The main difference between local business ads and standard text ads is that local business ads are [...] Continue Reading…

Categories: Google, Local Search, Paid Search Tags: AdWords, Google, LBA, Local Business Ads, Local Search, Paid Search

Twitter Guide: The 101 for Businesses

July 24th, 2009 Andreas Pfister Comments off

Twitter published on their business site the so called Twitter 101 – A Special Guide.  It was written by Twitter with Sarah Milstein who is a consultant specializing in Twitter for business, and the co-author, with Tim O’Reilly, of [...] Continue Reading…

Categories: Social Media Tags: tutorial, twitter

Another Google Maps Fail: Madrid Bus Station Links to Hotel

July 6th, 2009 Andreas Pfister Comments off

Google Maps has been in the news over and over again because of manipulation and spamming of the results page. Let’s have a look at an example. [...] Continue Reading…

Categories: Local Search Tags: Local Search

After Twitter and Bing: FriendFeed with Real-Time Search

July 3rd, 2009 Andreas Pfister Comments off

FriendFeed now offers real-time search. As announced on their Blog you just enter a search query as usually and you see real time results. [...] Continue Reading…

Categories: Social Media Tags:

Contra Click Fraud: Click Measurement Guidelines

July 1st, 2009 Andreas Pfister Comments off

Yahoo!, Google and Microsoft have received accreditation from the MRC, indicating their compliance with the IAB’s Click Measurement Guidelines. [...] Continue Reading…

Categories: Google, Microsoft, Paid Search, Yahoo Tags: Click Fraud, Click Measurement, Google, IAB, Microsoft, Yahoo

Local Business Ads Series – Part 4: How to set up your Google Business Listing

June 29th, 2009 Andreas Pfister Comments off

In the last post of the Local Business Ads Series we have introduced Google’s Local Business Center (LBC), a very important component for Local Search Marketing. Today we see how to register one or more business in the LBC.

1. [...] Continue Reading…

Categories: Google, Local Search, Paid Search Tags: Google, LBA, Local Business Ads, Local Search, Paid Search
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