After Matt Cutts had announced officially a few weeks ago that Google ignores the meta keywords tag for ranking search results now follows Yahoo!. During the “Ask The Search Engines session” at SMX East in New York, Cris Pierry, senior director of search at Yahoo! admitted that Yahoo! does not use the meta keyword tags [...]

After signing the search deal with Microsoft, many of us expected Yahoo gave up on search. Now Yahoo announced a few enhancements to its search marketing program in the future. The most important for me is the Yahoo search marketing desktop tool similar to Google AdWords Editor. Yahoo expects the first release in 2010.
Other Yahoo [...]

In a blog post about the Yahoo Bulksheet Tool on the Yahoo Search Marketing Blog the author highlights its advantages. I agree that you can “speed things up a bit” but still, the Yahoo tool is so far behind the products of the competition and using it is very time-consuming and error-prone. During the trainings [...]

Yahoo!, Google and Microsoft have received accreditation from the MRC, indicating their compliance with the IAB’s Click Measurement Guidelines.