In a blog post about the Yahoo Bulksheet Tool on the Yahoo Search Marketing Blog the author highlights its advantages. I agree that you can “speed things up a bit” but still, the Yahoo tool is so far behind the products of the competition and using it is very time-consuming and error-prone. During the trainings [...]

As you may know Google AdWords offers local business ads besides the other ad formats such as text, image, or mobile ads. The main difference between local business ads and standard text ads is that local business ads are associated with a specific geographic location. Therefore an advertiser can include more relevant information within his [...]

Yahoo!, Google and Microsoft have received accreditation from the MRC, indicating their compliance with the IAB’s Click Measurement Guidelines.

In the last post of the Local Business Ads Series we have introduced Google’s Local Business Center (LBC), a very important component for Local Search Marketing. Today we see how to register one or more business in the LBC.

1. Adding One Business Listing
If you only want to add one or a few businesses to the [...]

So far we have talked about Local Search Marketing and its benefits.In this post we have a look at a very important tool in terms of Local Search Marketing: The Google Local Business Center. Remember, this series explains how to use Google Local Business Ads (LBA) to promote specific business locations on Google Maps, Google [...]

This post is part two of a series in which I explain what Local Business Ads are, why and when marketers should use those and what the benefits are.

Since the last AdWords Editor release it is finally possible to import a CSV file with changes or additions to your AdWords account. Google published a video in Youtube, which explains how to do this.

If this is not enough, check this post on Google AdWords help for more instructions.

Technorati Tags: AdWords, AdWords Editor, Paid Search