In order to allow small business to advertise on Google and Google Maps without having to manage keywords and ad copies via AdWords, Google is introducing the so called Google Local Listing Ads.  These ads are displayed when users search for related businesses in a local area.
Google Help summarizes the Local Listing Ads features as [...]

As you may know Google AdWords offers local business ads besides the other ad formats such as text, image, or mobile ads. The main difference between local business ads and standard text ads is that local business ads are associated with a specific geographic location. Therefore an advertiser can include more relevant information within his [...]

Google Maps has been in the news over and over again because of manipulation and spamming of the results page. Let’s have a look at an example.

In the last post of the Local Business Ads Series we have introduced Google’s Local Business Center (LBC), a very important component for Local Search Marketing. Today we see how to register one or more business in the LBC.

1. Adding One Business Listing
If you only want to add one or a few businesses to the [...]

So far we have talked about Local Search Marketing and its benefits.In this post we have a look at a very important tool in terms of Local Search Marketing: The Google Local Business Center. Remember, this series explains how to use Google Local Business Ads (LBA) to promote specific business locations on Google Maps, Google [...]

This post is part two of a series in which I explain what Local Business Ads are, why and when marketers should use those and what the benefits are.

This post is part one of a series in which I explain what Local Business Ads are, why and when marketers should use those and what the benefits are.