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Archive for the ‘Google’ Category

9 Free Keyword Research Tools

October 7th, 2009 Andreas Pfister Comments off

Though some of the long-established keyword suggestion tools are still around, there are also a plenty of free keyword research tools. Let’s have a look.

Categories: Google Tags: keyword research, keyword suggestion, keyword tools

New! Google Local Listing Ads

October 6th, 2009 Andreas Pfister Comments off

In order to allow small business to advertise on Google and Google Maps without having to manage keywords and ad copies via AdWords, Google is introducing the so called Google Local Listing Ads.  These ads are displayed when users search for related businesses in a local area.
Google Help summarizes the Local Listing Ads features as [...]

Categories: Google, Local Search Tags: Local Business Ads, local listing ads

Google Hot Trend Embedded in Search Results

September 29th, 2009 Andreas Pfister Comments off

By integrating the hot trend OneBox, Google adds another real-time search feature to keep up with the progress of Twitter and friends regarding real-time search.

Categories: Google Tags: Google, Hot Trends, Real-Time Search

Introducing Local Extensions: Google Local Ads Done Simply

August 5th, 2009 Andreas Pfister Comments off

As you may know Google AdWords offers local business ads besides the other ad formats such as text, image, or mobile ads. The main difference between local business ads and standard text ads is that local business ads are associated with a specific geographic location. Therefore an advertiser can include more relevant information within his [...]

Categories: Google, Local Search, Paid Search Tags: AdWords, Google, LBA, Local Business Ads, Local Search, Paid Search

Contra Click Fraud: Click Measurement Guidelines

July 1st, 2009 Andreas Pfister Comments off

Yahoo!, Google and Microsoft have received accreditation from the MRC, indicating their compliance with the IAB’s Click Measurement Guidelines.

Categories: Google, Microsoft, Paid Search, Yahoo Tags: Click Fraud, Click Measurement, Google, IAB, Microsoft, Yahoo

Local Business Ads Series – Part 4: How to set up your Google Business Listing

June 29th, 2009 Andreas Pfister Comments off

In the last post of the Local Business Ads Series we have introduced Google’s Local Business Center (LBC), a very important component for Local Search Marketing. Today we see how to register one or more business in the LBC.

1. Adding One Business Listing
If you only want to add one or a few businesses to the [...]

Categories: Google, Local Search, Paid Search Tags: Google, LBA, Local Business Ads, Local Search, Paid Search

Local Business Ads Series – Part 3: What is the Google Local Business Center

June 17th, 2009 Andreas Pfister Comments off

So far we have talked about Local Search Marketing and its benefits.In this post we have a look at a very important tool in terms of Local Search Marketing: The Google Local Business Center. Remember, this series explains how to use Google Local Business Ads (LBA) to promote specific business locations on Google Maps, Google [...]

Categories: Google, Local Search, Paid Search Tags: Google, LBA, Local Business Ads, Local Search, Paid Search
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