Yahoo! Search Marketing Enhancements
October 6th, 2009
After signing the search deal with Microsoft, many of us expected Yahoo gave up on search. Now Yahoo announced a few enhancements to its search marketing program in the future. The most important for me is the Yahoo search marketing desktop tool similar to Google AdWords Editor. Yahoo expects the first release in 2010.
Other Yahoo Search Marketing enhancements:
- The BOSS search platform will allow third-party developers to syndicate Yahoo search on their sites.
- Later this month, a couple of premium advertisers will be able to test the management of Rich Ads and their budgeting, targeting and reporting directly from the Sponsored Search interface and Yahoo’s APIs.
- Planned for 2010, Network Distribution Tools will let you run your ads on either Yahoo! or its partner network and set bids separately for each channel.
These announcements are definitely good news. Now let’s hope Yahoo! delivers what it promises. I am especially looking forward to the Yahoo search marketing desktop tool because I personally don’t like the Yahoo! bulksheet sheet at all.
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