New! Google Local Listing Ads

In order to allow small business to advertise on Google and Google Maps without having to manage keywords and ad copies via AdWords, Google is introducing the so called Google Local Listing Ads.  These ads are displayed when users search for related businesses in a local area.

Google Help summarizes the Local Listing Ads features as followed:

• Ads shown on Google.com and Google Maps

• A flat monthly fee based on your location and business category

• Free call-tracking, announcing each forwarded customer call (’This caller brought to you by Google’)

• Full report on the number of calls, clicks to your ad, requests for driving directions, and clicks to your info window on Google Maps

• The option to cancel your ad at any time

A requirement for Local Listing Ads is that your business is registered in the Google Local Business Center with an appropriate business category assigned to it.

There has been a video posted with a few details about the new format.

Local Listing Ads are currently only available in San Francisco and San Diego. The rest of us has to wait until we can try this new format. By filling out this form Google will inform you as soon as Local Listing Ads are available in your region.

Technorati Tags: Local Business Ads, local listing ads

Related posts:

1. Local Business Ads Series – Part 4: How to set up your Google Business Listing
2. Local Business Ads Series – Part 3: What is the Google Local Business Center
3. Introducing Local Extensions: Google Local Ads Done Simply