Bing’s Growing Search Market Share
comScore confirmed this week what Nielsen had published already in the middle of September: Bing’s market share in the U.S. is growing continuously. Nielsen’s Top 10 Search Provider stats reveal a 10.7% market share of Bing in August, up from 9.0% in July. Less growth announced comScore’s U.S. Core Search Report: Microsoft Search Sites could increase their US market share only from 8.9% in July to 9.3% in August.
According to comScore Bing received 7% more search queries in August than in July. Nielsen even talks about a 22% increase in search queries. Although the numbers differ significantly, we can see a positive trend for Bing. It seems as if Microsoft’s huge marketing budget could actually make an impact and accelerate Bing’s adoption.
|
Search Entity |
Search Queries (MM) |
|||
|
Nielsen Aug-09 |
Nielsen – % Change Aug-09 vs. Jul-09 |
comScore Aug-09 |
comScore – % Change Aug-09 vs. Jul-09 |
|
|
Total Search |
10,813 |
2.9% |
13,924 |
3% |
|
Google Sites |
6,987 |
3% |
8,994 |
2% |
|
Yahoo! Sites |
1,726 |
-4 % |
2,685 |
2% |
|
Microsoft Sites |
1,156 |
22% |
1,288 |
7% |
Nevertheless, there is still a long way to the top. Google is in the U.S. still far away on position number and that won’t change anytime soon.
Look out Bing it`s rough and meanIt`s a long way to the top
If you wanna rock `n` roll (ACDC)
|
Search Entity |
Search Queries (MM) |
|||
|
Nielsen Aug-09 |
Nielsen – % Change Aug-09 vs. Jul-09 |
comScore Aug-09 |
comScore % Change Aug-09 vs. Jul-09 |
|
|
Total Search |
10,813 |
2.9% |
13,924 |
3% |
|
Google Sites |
6,987 |
3% |
8,994 |
2% |
|
Yahoo! Sites |
1,726 |
-4 % |
2,685 |
2% |
|
Microsoft Sites |
1,156 |
22% |
1,288 |
7% |
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