Introducing Local Extensions: Google Local Ads Done Simply
As you may know Google AdWords offers local business ads besides the other ad formats such as text, image, or mobile ads. The main difference between local business ads and standard text ads is that local business ads are associated with a specific geographic location. Therefore an advertiser can include more relevant information within his ad which consequently delivers more value to the user.
Example: When somebody in Madrid is looking for a Search Engine Marketing agency on google.es just by using the search query “sem” without any local identifier Google will show the usual text ads plus relevant local business ads which correspond to the user’s location and additionally show the business location:
Google Text Ad with Local Extension
So, now Google announced on the Inside AdWords blog a change which affects local business ads directly – and that’s the introduction of local extensions. These local extensions expand a standard text ad with additional business information such as an address. As a consequence it will no longer be necessary to create specific local business ads but instead you can create standard text ads and add a local extension.
The new local extensions feature is not yet available to all advertisers. As soon as it is working you can either manage your business address on campaign level by changing the campaign settings or you can manage it at the individual ad level. For more information consult the Google AdWords help section about ad extensions.
The local extensions feature makes the creation of local business ads easier and I hope more and more advertisers make use of geographic targeted and therefore more relevant ad formats.
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