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Archive for August, 2009

Don’t Sell The Yahoo Bulksheet Tool As A Time Saver Please

August 20th, 2009 Andreas Pfister Comments off

In a blog post about the Yahoo Bulksheet Tool on the Yahoo Search Marketing Blog the author highlights its advantages. I agree that you can “speed things up a bit” but still, the Yahoo tool is so far behind the products of the competition and using it is very time-consuming and error-prone. During the trainings [...]

Categories: Paid Search, Yahoo Tags: bulk upload, Paid Search, Yahoo

Introducing Local Extensions: Google Local Ads Done Simply

August 5th, 2009 Andreas Pfister Comments off

As you may know Google AdWords offers local business ads besides the other ad formats such as text, image, or mobile ads. The main difference between local business ads and standard text ads is that local business ads are associated with a specific geographic location. Therefore an advertiser can include more relevant information within his [...]

Categories: Google, Local Search, Paid Search Tags: AdWords, Google, LBA, Local Business Ads, Local Search, Paid Search
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