Contra Click Fraud: Click Measurement Guidelines
July 1st, 2009
Today, Yahoo! Search Marketing, Google AdWords and Microsoft adCenter have received accreditation from the Media Rating Council (MRC), indicating their compliance with the Interactive Advertising Bureau (IAB)’s Click Measurement Guidelines and the MRC’s Minimum Standards for Media Rating Research.
The guidelines can be found on the IAB web site. Yahoo summarizes the new guidelines in two points:
- They provide definition around the way businesses measure and count valid and invalid clicks.
- They call for more transparency for online advertisers, so they can feel more comfortable knowing that they are, in fact, getting what they pay for.
The guidelines were developed over the last 3 years and the project participants are not only the search engines but also companies like Omniture, FOX and Disney.
Having a industry-wide definition of valid and invalid clicks hopefully will reduce click fraud and create more transparency for advertisers.
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Categories: Google, Microsoft, Paid Search, Yahoo Click Fraud, Click Measurement, Google, IAB, Microsoft, Yahoo
