Twitter Guide: The 101 for Businesses
Twitter published on their business site the so called Twitter 101 – A Special Guide. It was written by Twitter with Sarah Milstein who is a consultant specializing in Twitter for business, and the co-author, with Tim O’Reilly, of The Twitter Book.
What is Twitter and how do I use it?
There are several sections. First you learn how Twitter works, then how you get started and finally how to use and understand the Twitter lingo properly. This is pretty straight forward and there are not many new wisdoms in there, but still it’s good to have that information from the company directly. Pretty useful are the tips.
One example of a tip:
“Because the Bio gives you just 160 characters, companies often use the background image to share additional contact info.”This is the kind of information that business users with no or little Twitter experience are looking for.
Twitter Success Stories and Case Studies
And then there are the Twitter Case Studies, starting with the famous @DellOutlet success story. Dell started tweeting back in 2007, and since then they’ve earned more than $2 million in revenue at @DellOutlet.
The case studies are definitely interesting and businesses can draw some conclusions out of these. The success stories come from a broad range of companies and sectors and of course are stuffed with the typical marketing slang that you expect from case studies:
- Raising awareness
- Increasing sales
- Connection with customers
- Building trust
- Gathering feedback
- Sharing information
- Holding conversations
These phrases are worn out but in this case they make perfect sense because they correspond to the benefits businesses can expect from Twitter. But only if they do it right 
