Search Marketing Insights | By Andreas Pfister
SEM, PPC, SEO
  • Home
  • About Andreas Pfister
  • Contact
Home > Local Search > Another Google Maps Fail: Madrid Bus Station Links to Hotel

Another Google Maps Fail: Madrid Bus Station Links to Hotel

July 6th, 2009 Andreas Pfister

Today I had to go to “Estación sur de autobuses” – one of the main bus stations here in Madrid. I wanted to go by bike and I didn’t know the way because I’m more used to Madrid’s great underground. So what to do? Of course, Google Maps.

The search query “estacion sur autobuses Madrid” delivered me instantly this Google Maps result:


Google Maps Fail: bus station Madrid

I was satisfied with Google’s relevancy on this one until I focused on the display URL which reads www.reginahotelmadrid.com. WTF? I clicked on the link and it actually redirected me to the Hotel Regina in Madrid. The rest of the listing – meaning phone numbers and address – are the station’s and correct. Also the reviews are actually reviews of the bus station and not of the hotel.

So why did Google decide that the hotel web site is the right one to link to?

Possible reasons:

  • The hotel is very close to the station? No it’s not. About 5 km away.
  • There is no web site for the bus station? Yes there is an official web site. See the first organic result in the screen shot.
  • The hotel is very close to the city center? Indeed it is very central.
  • The hotel is very close to my location? It is just around the corner.

In the end I don’t know why this mistake occurs. Anyhow I know that this is not an isolated incidence but it seems to be a common Google Maps problem.  I did another search on a Madrid train station and found another URL fail in the ten pack. Mix-ups can happen when both businesses have the same address but if this is not the case I can’t understand it.

Google, please work on that.


Technorati Tags: Local Search

Categories: Local Search Tags: Local Search
Comments are closed.
Twitter Guide: The 101 for Businesses After Twitter and Bing: FriendFeed with Real-Time Search
RSS feed
  • Google
  • Youdao
  • Xian Guo
  • Zhua Xia
  • My Yahoo!
  • newsgator
  • Bloglines
  • iNezha

Andreas on Twitter

  • RT @GoyoMartinez: RT @CarlosCabrera: Si usas Windows aprovecha Internet Explorer para lo unico que sirve, para descargar el Firefox
  • Última oportunidad de monetizar? Se reactiva la compra de Tuenti por parte de Telefonica http://bit.ly/dBDSd4 Suerte!

Categories

  • Bing
  • Facebook
  • Google
  • Local Search
  • Microsoft
  • Paid Search
  • seo
  • Social Media
  • Yahoo

Blogroll

  • Bruce Clay
  • John Batelle's Searchblog
  • Marketing Pilgrim
  • Search Engine Guide
  • Search Engine Journal
  • Search Engine Land
  • Search Engine Roundtable
  • Search Engine Watch
  • SearchFuel
  • SEO Chat
  • SEOmoz

Archives

  • October 2009
  • September 2009
  • August 2009
  • July 2009
  • June 2009

Meta

  • Log in
Top WordPress
Disclaimer: The content published here is solely my personal opinion and not the opinion of my employer.
Copyright © 2009-2010 Search Marketing Insights | By Andreas Pfister
Theme by NeoEase. Valid XHTML 1.1 and CSS 3.