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Archive for June, 2009

Local Business Ads Series – Part 4: How to set up your Google Business Listing

June 29th, 2009 Andreas Pfister Comments off

In the last post of the Local Business Ads Series we have introduced Google’s Local Business Center (LBC), a very important component for Local Search Marketing. Today we see how to register one or more business in the LBC.

1. Adding One Business Listing
If you only want to add one or a few businesses to the [...]

Categories: Google, Local Search, Paid Search Tags: Google, LBA, Local Business Ads, Local Search, Paid Search

Local Business Ads Series – Part 3: What is the Google Local Business Center

June 17th, 2009 Andreas Pfister Comments off

So far we have talked about Local Search Marketing and its benefits.In this post we have a look at a very important tool in terms of Local Search Marketing: The Google Local Business Center. Remember, this series explains how to use Google Local Business Ads (LBA) to promote specific business locations on Google Maps, Google [...]

Categories: Google, Local Search, Paid Search Tags: Google, LBA, Local Business Ads, Local Search, Paid Search

Local Business Ads Series – Part 2: User Behaviour

June 15th, 2009 Andreas Pfister Comments off

This post is part two of a series in which I explain what Local Business Ads are, why and when marketers should use those and what the benefits are.

Categories: Google, Local Search, Paid Search Tags: AdWords, Google, Local Business Ads, Local Search, Paid Search

Import CSV File in Google AdWords Editor

June 12th, 2009 Andreas Pfister Comments off

Since the last AdWords Editor release it is finally possible to import a CSV file with changes or additions to your AdWords account. Google published a video in Youtube, which explains how to do this.

If this is not enough, check this post on Google AdWords help for more instructions.

Technorati Tags: AdWords, AdWords Editor, Paid Search

Categories: Paid Search Tags: AdWords, AdWords Editor, Paid Search

Local Business Ads Series – Part 1: What is Local Search

June 12th, 2009 Andreas Pfister Comments off

This post is part one of a series in which I explain what Local Business Ads are, why and when marketers should use those and what the benefits are.

Categories: Google, Local Search, Paid Search Tags: Google, LBA, Local Business Ads, Local Search, Paid Search

Facebook About to Offer Personalized URLs

June 11th, 2009 Andreas Pfister Comments off

Starting on Saturday 12.01 a.m. EDT Facebook users can choose a personalized URL for their profile as announced on the Facebook Blog. That means that the URL which is visible in Search Engines will actually make sense and is not just an ID.
Of course Facebook isn’t doing anything new here but only offering what others [...]

Categories: Facebook, Social Media Tags: Facebook, reputation management, seo, urls, user names
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